Our Mission

We are the crazy ones.

Crazy enough to think that dog gear should have the same durability, technology and attention to details than hiking human gear.

Crazy enough to think that dog gear should be sold at MEC and REI, not at pet shops.

Crazy enough to think our dogs deserve the same level of safety and comfort as we do out in the wild.

Crazy enough to believe that we can revolutionize a whole industry.

Now, if that doesn't sound too crazy to you, maybe you're one of us.