Don't let your dog see the world through a window.
Don't let your dog see the world through a window.
There’s something wrong with the way too many dogs experience life. You see it everywhere—dogs left behind, watching the world from behind glass. Sitting at home while their humans explore. Peering out of car windows as they get dropped off at daycare. Trapped behind barriers, waiting for a life they never get to live.
We believe dogs deserve better. And we’re making that belief impossible to ignore.
The campaign:
Exposing the absurdity of separation
As part of our latest campaign, we’re placing life-sized, hyper-realistic dog figures inside glass boxes and on pedestals in public spaces. These aren’t statues of heroes or icons—they’re frozen symbols of what happens when we leave our dogs behind. They stand motionless, confined, distant from the lives they should be living alongside their humans.
It’s a stark image, one that forces a question: *Why do we treat our dogs like accessories instead of companions?*
Our position: A different way to live
We’re not here to sell a fantasy. We know that bringing your dog along takes effort. It takes training, commitment, and gear that actually supports the life you want to live together. But we also know that it’s worth it.
We exist to remove the frictions that keep dogs and humans apart. To create gear that enables movement, security, and confidence—so that more dogs can run trails instead of pacing indoors. So they can experience the wind, the rivers, the wild places they were meant to explore.
The message: Break the glass, take them with you.
Our campaign is a call to action. A reminder that your dog wasn’t meant to live life behind a barrier. If you’ve ever caught your dog staring longingly out the window, you already know the truth: they’re meant to be *with you.*
So break the glass. Open the door. Step outside together.
Because the world isn’t something your dog should have to watch from a distance—it’s something you should experience, side by side.
The Säker team
