In 2018, I started Säker with one purpose: bring my border collie Max everywhere I'd go. But to make it possible, Max would need proper gear. The kind of gear that I had for myself, but well... for dogs! I started looking around, but couldn't find anything that was tough enough...
Why was that? Was I the only one that wanted dog gear as good as mine? Huh-huh. There was demand for it... But there was no brand obsessed enough to go on a crusade to make it.
And that's what was needed for the job. Obsession. I spent all my days designing and redesigning dog gear. I had a vision. Säker would follow the footsteps of Arc'teryx and Patagonia in becoming the leader in outdoor gear for dogs. Here's how those brands inspired us.
Arc'teryx inpisred us to push the attention to details and quality of material and craftsmanship to the next level.
SUSTAINABILITY & RESPONSABILITY
From Patagonia, we learned that we wouldn't be in business for long if we don't consider our impact on our environment and our communities.
Today, SÄKER products are regarded as some of the best dog products out there. And the best part is that we are just getting started. I hope that you join us in our epic journey and I look forward to meeting you. Whether it's out there on the trails, in the Säker Pack or helping you out with something on the website.
Before you go, I want to make you a promise. One day, not too far from now, Säker will be regarded as the Arc'teryx and Patagonia for dogs. And you, well you will have been there the whole time with us.
Founder of Säker